his client wanted was very passionate in the approach he takes his photography business. Emphasizing the artistic side of the craft. With this in mind creativity in color palette and overall elements had to be spot on. The wonderful butterfly logo is a perfect example of this. It is a forced connection between aperture blades commonly found inside the lens of a camera and the shape of butterfly an animal the client was very keen on using within the logo. Color palette wise a mixture of green, purple, and red were the perfect combination to emulate the brands artistic and diverse nature being able to adapt to a wide range of clients needs.